Dan Crow from Google spoke at a Search Engine Marketing New England event, and mentioned a new potentially very useful tag “unavailable_after”. With the tag you will be able to indicate to Google when a page will no longer be available. The tag can potentially be used on offer pages and a large number of other types.

Brian Kaminski has written an interesting article on 5 tips for B2B marketin. His main points are:

• Don’t chase volume
• Understand where your customers live and breathe.
• Don’t be afraid to be a bit geeky.
• Focus on what makes you unique.
• Remember, seasonality is a key factor.

Read the full article: Understanding Your Audience With Search, B2B Style