Why would you abandon an order when shopping online?
WebCredible reports that hidden charges (36%) are the biggest reason while shoppers abandon their shopping cart online. The second most annoying shopping cart trade is forcing people to register (31%) before being able to complete the order.

This entry was posted on Wednesday, February 14th, 2007 at 4:04 pm and is filed under Testing, Usability. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.