Google launched its new version of Google Analytics recently. Accounts have been starting to get updated over the last couple of days. Avinash Kaushik wrote a nice account with screenshots at: Google Analytics Is Re-Launched: Do These Five Things First In V2 so I’ll just leave it short here and mention my findings:

+ No more all flash!!! You can *actually* use the back button in most places now.
+ Time on site / Viewing times - They may have been there before but I never found them.
- Where did the monthly options go? I can now only view the data by day.
- It would be nice to have a quick way to select time frames, like in AdWords (Current month, previous month, Last 30 days etc.)
- I would like to see absolute number of conversions. I’m not interested in a 100% conversion rate from a referrer if they only sent one visitor. I would like to switch between the two and if am adding things to the wish list anyway. It would be nice to be able to set a minimum level. Say at least 10 conversions before they count the conversion rates.
- There are still some bugs: For a number of referrer sending more than 500 visitors I couldn’t see the referrer breakdowns. Then when I looked again they where there. And then they disappeared again. And then they where there again… - I think you get the message.

I left out most positives since Avinash already mentioned them and which would make it seem there are more negatives then positives, but be assured my overall impression of the new and improved Google Analytics is very positive. Google Analytics is definitely a 2.0 that works for me.

This entry was posted on Friday, May 11th, 2007 at 5:51 pm and is filed under Analytics. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.