Brian Kaminski has written an interesting article on 5 tips for B2B marketin. His main points are:

• Don’t chase volume
• Understand where your customers live and breathe.
• Don’t be afraid to be a bit geeky.
• Focus on what makes you unique.
• Remember, seasonality is a key factor.

Read the full article: Understanding Your Audience With Search, B2B Style

Some news from Google:

1. New version of the Google AdWords Editor is released.
2. Website Optimiser Available To All
   The Optimiser allows for multivariate and A/B testing.

Interesting article on favourite colours of male, females and various ages.
Colour Assignment - By Joe Hallock

Marketing Experiments examined how technology can present barriers to conversion.

How To Increase Conversion by Reducing the Technology Barrier

The architecture we use to manage our business may not be the same structure we should use to market it. Our business is to serve our customers, make it easy for them to get what they want, and create an image of class and competence that elicits goodwill.

Read full article: Optimizing Site Design

Why would you abandon an order when shopping online?
WebCredible reports that hidden charges (36%) are the biggest reason while shoppers abandon their shopping cart online. The second most annoying shopping cart trade is forcing people to register (31%) before being able to complete the order.

IN real estate, a picture can be worth more than a thousand words. Much, much more. When selling properties online, agents and Web designers say that the pictures buyers see of houses and apartments for sale are often the first — and sometimes the only — chance for a seller to make a good impression. Less-than-flattering pictures can turn buyers off and lead to lonely open houses.

Read full article: NY Times: Making Every Pixel Count