March 26th, 2007
Marketing Experiments examined how technology can present barriers to conversion.
How To Increase Conversion by Reducing the Technology Barrier
The architecture we use to manage our business may not be the same structure we should use to market it. Our business is to serve our customers, make it easy for them to get what they want, and create an image of class and competence that elicits goodwill.
Read full article: Optimizing Site Design
Business Issues Testing
Posted in Business Issues, Testing | No Comments »
March 8th, 2007
NetLife Research created an interesting Bad Usability Calendar 2007 showcasing some examples of how not to be usable. There is also a PDF version available to print and hang in your office.
Fun Usability
Posted in Fun, Usability | 1 Comment »
February 14th, 2007
Why would you abandon an order when shopping online?
WebCredible reports that hidden charges (36%) are the biggest reason while shoppers abandon their shopping cart online. The second most annoying shopping cart trade is forcing people to register (31%) before being able to complete the order.
Testing Usability
Posted in Testing, Usability | No Comments »
February 12th, 2007
IN real estate, a picture can be worth more than a thousand words. Much, much more. When selling properties online, agents and Web designers say that the pictures buyers see of houses and apartments for sale are often the first — and sometimes the only — chance for a seller to make a good impression. Less-than-flattering pictures can turn buyers off and lead to lonely open houses.
Read full article: NY Times: Making Every Pixel Count
Marketing Usability
Posted in Usability, Marketing | No Comments »
January 30th, 2007
Posted in Fun, Search Engines | No Comments »
