Dan Crow from Google spoke at a Search Engine Marketing New England event, and mentioned a new potentially very useful tag “unavailable_after”. With the tag you will be able to indicate to Google when a page will no longer be available. The tag can potentially be used on offer pages and a large number of other types.

Some news from Google:

1. New version of the Google AdWords Editor is released.
2. Website Optimiser Available To All
   The Optimiser allows for multivariate and A/B testing.

Danny Sullivan writes: “Google is undertaking the most radical change to its search results ever, introducing a “Universal Search” system that will blend listings from its news, video, images, local and book search engines among those it gathers from crawling web pages.”This basically means that you will see a mix of different types of results, for many more if not all searches on Google.

PS. It’s not quite clear wether it’s Google 2.0 or 3.0: other people and see comments on Danny’s blog think it’s Google 3.0.

Google launched its new version of Google Analytics recently. Accounts have been starting to get updated over the last couple of days. Avinash Kaushik wrote a nice account with screenshots at: Google Analytics Is Re-Launched: Do These Five Things First In V2 so I’ll just leave it short here and mention my findings: Read the rest of this entry »

http://www.mattcutts.com/blog/algorithm-to-reduce-googlebomb-impact/