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5 Tips for B2B marketing

July 6th, 2007

Brian Kaminski has written an interesting article on 5 tips for B2B marketin. His main points are:

  • Don’t chase volume
  • Understand where your customers live and breathe.
  • Don’t be afraid to be a bit geeky.
  • Focus on what makes you unique.
  • Remember, seasonality is a key factor.

Read the full article: Understanding Your Audience With Search, B2B Style

Pictures work and good pictures work even better

February 12th, 2007

IN real estate, a picture can be worth more than a thousand words. Much, much more. When selling properties online, agents and Web designers say that the pictures buyers see of houses and apartments for sale are often the first — and sometimes the only — chance for a seller to make a good impression. Less-than-flattering pictures can turn buyers off and lead to lonely open houses.

Read full article: NY Times: Making Every Pixel Count