Some news from Google:

1. New version of the Google AdWords Editor is released.
2. Website Optimiser Available To All
   The Optimiser allows for multivariate and A/B testing.

Marketing Experiments examined how technology can present barriers to conversion.

How To Increase Conversion by Reducing the Technology Barrier

The architecture we use to manage our business may not be the same structure we should use to market it. Our business is to serve our customers, make it easy for them to get what they want, and create an image of class and competence that elicits goodwill.

Read full article: Optimizing Site Design

Why would you abandon an order when shopping online?
WebCredible reports that hidden charges (36%) are the biggest reason while shoppers abandon their shopping cart online. The second most annoying shopping cart trade is forcing people to register (31%) before being able to complete the order.