Brecon Beacons Holiday Cottages (BBHC) is an agency offering over 300 cottages to rent throughout the Brecon Beacons. Cottages can be booked directly online.
Exadium has provided independent adviced to BBHC during the development of their new website. Most of Exadium's recommendations have been implemented by BBHC's web development team, providing a well optimised website.
We have had excellent website optimisation guidance, advice and support from Exadium. We feel we have someone trustworthy to advise us - not trying to sell us anything; unbiased and impartial in every way. All the advice we have had has been of benefit to our company sales. Caroline Danby; Brecon Beacons Holiday Cottages
In addition to SEO recommendations, Marijn Kampf has maintained the AdWords campaign for BBHC since 2006. During this period Marijn ensured that the advertising campaign remained up to date with the latest improvements. Improvements made to the website in early 2009 meant that online sales are tracked comprehensively. This gave Exadium the opportunity to run the AdWords campaign based on Return On Investment ensuring that only those areas that provide value for money are maintained in the campaign.
The AdWords monitoring is performed in close colaboration with Web Traffic Analysis. The monthly reports provide BBHC with detailed information on the performance of their website, including detailed booking information. In addition to ensuring a postive ROI for the AdWords campaign, Exadium also monitors the ROI of visitors referred by several external websites where BBHC have paid listings. When they are up for renewal only those providing a positive ROI are maintained.