Search Engine Optimisation ('SEO') brings more targeted visitors to the website by improving the positions of the free or organic results in the main body of the search engine results pages.

Successful Search Engine Optimisation is based on optimal performance of three elements of the website; Technical implementation, Content & Keyphrases used and Popularity.

Search Engine Optimisation
Technical Implementation	Keyphrases & Content	Popularity

The search engine technical audit will take a close look at the implementation of the website with respect to accessibility by search engines and the presentation of the content. The technical analysis will result in a report listing problem areas that need to be addressed and identify common pitfalls. All recommended changes will be prioritised with regard to impact on search engines and/or usability.

This will analyse the keyphrases and content used on the website. Exadium will work with you to generate possible keyphrases and analyse to help determine the best phrases to target.

In the keyphrase analysis Exadium will take the search frequency and competitiveness of the keyphrases in consideration. Ideally popular keyphrases which are seldom used by competitors will be identified. The goal of the keyphrase analysis is to find those ideal keyphrases that match the products and services offered by your business to their target audience.

The keyphrases are the starting point for both writing content and setting up any online advertising campaign (see Search Engine Advertising).

The next step is writing content that target these keyphrases. Part of the service is a guideline on writing copy both for search engines and users. If more additional copy writing help is required Exadium can provide a content workshop specifically focused on your business. Additionally / alternatively any content can be reviewed for its search engine friendliness and usability.

Search engines list popular website higher than unpopular websites. Most search engines use the number of links to a website from third-party sites as an indication of its popularity.

Link Building helps improve the ranking and popularity of a website by acquiring additional links to the website. The links not only help the popularity in search engines but also drive visitors directly to the website.

Link building consists of two parts. Exadium will make a list of relevant portals, directories, trade associations and authoritative websites which might include a link to your website.

The list is presented for your approval. Exadium will then submit link requests for the approved links. You will be consulted on any paid directories which might be worth getting a listing in.

Link building is an optional activity which could be executed at a later stage if desired. However, this will probably delay significant results of the optimisation campaign, since this activity takes considerable time and results tend to appear after a number of months.