Online marketing can successfully be used to bring visitors to a website and increase the number of sales and/or leads. The effectiveness of a website can also be improved by improving usability.

Exadium can help in two ways to improve website usability and performance: Expert Evaluation and Testing.

Usability Evaluation

The Usability Evaluation will test the website in regards to known usability issues. The Usability Evaluation will result in a prioritised report addressing usability issues that should be resolved.

Testing: Why guess when success can be proven?

Web sites offer an ideal platform to test what form is the most successful. Several versions of specific key pages with different elements can be created and tested. After completion of the test, the best performing version can be selected. Web pages can be improved iteratively to maximise their performance.

Usability Testing Results

Making a web site easier to use will result in higher conversion rates. Less hurdles for visitors to overcome will provide a better user experience and increases the number of return visitors.