Website Traffic Analysis gives insight in the behaviour of the visitors of your website. It will show how visitors find your website, at which pages visitors enter your site, and show which parts of the website are popular with your visitors and which parts are not.

Web Traffic Analysis will assist to:

• determine the right balance between the organic and advertising efforts,
• maximising relevant traffic to meet business objectives, and
• identify changes in competitive environment that you need to be aware of.

A number of key performance indicators, such as the number of e-mail form requests, can be recorded and analysed. This makes it possible to provide an indication of return on investment on both organic and online advertising campaigns.